AVANT-TITLE

AVANT-TITLE

Intro

AVANT TITLE was a womenswear brand for which I independently managed every aspect of the creative direction and operation, from branding and product sourcing to styling, photography, and graphic design. The name “avant-title” refers to a short prologue scene that appears before the main title sequence of a film, television series, or other visual narrative. Inspired by this moment of anticipation, the brand approached clothing as the beginning of a new scene, setting the tone for the wearer’s day and the story that follows. The collections combined refined silhouettes with playful details and unexpected elements, creating pieces that felt distinctive while integrating naturally into everyday life. Each look was designed to become a subtle prologue to the wearer’s own story. I developed the brand concept and visual identity while also overseeing product curation and sourcing, styling, photography, art direction, graphic design, and social media content, creating a cohesive brand experience across every touchpoint.

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