This project is a rebranding design for cocktail bitters. I designed both the bottle label and the outer box. It was my first time designing both primary and secondary packaging together. Because of that, I had to think about the different roles of each package. The bottle is closer to the product experience, while the outer box creates the first impression and communicates the brand. My goal was to create a cohesive brand identity across both pieces. I focused on materials, color, typography, and special finishing techniques to make the product feel more premium and ritual-like. Through this project, I learned that packaging design is also branding design. It is not only about making a container, but about creating a full brand experience.